International Dressage Rider · 2026

Sky Freddy
De Vries

FEI Young Riders · Amsterdam, Netherlands
FEI International Young Riders · CDIY NL · Netherlands Amsterdam
121K
TikTok Likes
25%
IG Engagement
185K
Top Video Views
View Packages Get in Touch
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Social Media Performance

Platform Statistics

Instagram delivers deep loyalty. TikTok delivers viral reach. Together they form a complete brand visibility funnel.

Instagram
@skyxdressage
785
Followers
77
Posts
~197
Avg Likes / Post
25%
Engagement Rate
Sky's engagement rate25%
Equestrian industry average3–6%
4–8x above industry average. Nearly every follower actively engages — brand features are seen and trusted, not scrolled past.
TikTok
@skyxdressage
1,561
Followers
121K
Total Likes
185K
Top Video Views
119x
Reach Multiplier
Pinned video #1185,500 views
Pinned video #264,100 views
Pinned video #353,000 views
185,500 views from 1,561 followers = 119x reach multiplier. The algorithm places her content in front of the wider equestrian community.
2,346
Combined followers
121K
TikTok likes (all time)
185K
Single video peak views
25%
Instagram engagement rate
185K
One video. 185,000 views.
With just 1,561 TikTok followers, Sky's pinned video reached 185,500 people — a 119x reach multiplier. Brand logos in that frame were seen by the entire equestrian community. Total TikTok likes: 121,000.
The Athlete

Sky Freddy De Vries

Sky Freddy De Vries is a Dutch dressage rider competing at FEI international level in the Young Riders category, representing the Netherlands on the European circuit. Based in Amsterdam, she is an active CDI competitor in both the UK and Europe.

Her partnership with Excellentie, a KWPN gelding, delivered a top-10 placing at CDIY Addington and a score of 68%+ at Hartpury Equine — 4% above second place. She also develops Nobre DP, a Lusitano Stallion, showing versatility across breeds.

Sponsoring Sky now means growing with her as she advances through FEI classifications — brand visibility at every competition, every post, every milestone.

Competition Record
CDIY Addington Manor Equestrian CentreTop 10 Placing
Hartpury Equine — Junior Team Test68%+ · 4% above 2nd
FEI Young Riders InternationalRepresenting NL
FEI Registered AthleteID: 10340759
Horses
Excellentie
KWPN · Gelding · Primary Competition Horse
Nobre DP
Lusitano · Stallion · Development Horse
Quick Facts
NationalityDutch (NL)
LocationAmsterdam, Netherlands
LevelFEI International
CategoryYoung Riders (CDIY)
Photography@jasminepunterphotography
The Opportunity

Why Partner Now

Early Entry Advantage
Riders at this stage grow fast. Brands who partner now will be embedded in Sky's story as she advances toward higher FEI levels.
Hyper-Targeted Audience
785 engaged Instagram followers who are real equestrians, riders, and horse owners. 25% engagement means they notice what Sky recommends.
Proven Viral Potential
185K views on a single TikTok. One strong video with your brand = massive organic reach with zero ad spend.
Dutch–International Profile
Based in Amsterdam, competing internationally. Dual exposure for the Dutch market and the wider European equestrian circuit.
Partnership Options

Collaboration Packages

Sky is seeking authentic, long-term product partnerships. These tiers are starting points — let's find what works for both sides.

Entry Level
Product Partner
Authentic product visibility at low commitment. Ideal as a trial partnership before scaling up.
  • Product featured in minimum 2 posts/month
  • Tag and mention in relevant posts and Stories
  • Worn/used at CDI competitions
  • Honest review content on Stories
  • Brand logo visible in competition coverage
Recommended
Mid Level
Brand Ambassador
Full cross-platform integration. Sky becomes a genuine brand voice across Instagram and TikTok.
  • Everything in Product Partner
  • Dedicated TikTok content (1–2/month)
  • Instagram Reels with brand storytelling
  • Competition day coverage with brand visibility
  • Seasonal campaigns aligned to show calendar
  • Input on content format and messaging
Premium
Title Sponsor
Your brand front and centre across all channels, competitions, and communications.
  • Everything in Brand Ambassador
  • Brand name featured in bio on both platforms
  • Logo on competition saddle pad or clothing
  • Exclusive category — no competing brand
  • Monthly analytics report shared with brand
  • Co-created campaigns 2x per season
Preferred Sponsorship Categories
Equestrian Clothing & Breeches · Boots & Footwear · Competition Accessories · Saddle Pads & Tack · Horse Supplements & Nutrition · Grooming & Care Products
Get in Touch

Let's Connect

Interested in a partnership or collaboration? Reach out directly via Instagram DM or email. Sky is open to creative partnerships that align with her journey in international dressage.

@skyxdressage @skyxdressage FEI Profile
skydevries@icloud.com
Amsterdam, Netherlands · FEI ID: 10340759